Lyrical analyisis

From the morning to the evening complaints from the tennants	Implies a round the clock partying lifestyle
Drinking alize with our cereal for breakfast	Alize is an expensive drink and shows wealth , the drinking at breakfast lyric cements the party lifestyle idea
Skies getting cold , flying from the north	Flying from the north suggests the performs in many different places and suggests they are popular
House full of pros that specialise in hoeing (whoreing)	Suggests that the use of prostitute is prevalant in their lifestlye and could be perceived as a show of wealth
Order plane tickets cali is the mission visit every month	Much of the music industry is based in california and particularly hollywood  this lyric shows that they are regularly needed there .
All that money the money is the motive	The artist is very much financially motivated /a refference to the prostitutes
Push it to the limit , push it through the pain , push it for the pleasure like a virgin to the game	Highlights the artists work ethic
A virgin to the money a virgin to the fame	The artist has never had money or fame before and is just becoming succesfull
So this is my only chance so I pray when im over I flow right from he bottom closer to the top	The artist knows that this is his only chance at success and that he needs to take it seriously

chris brown digipack analysis

The first thing to look at when analysing Chris browns front cover is the artist himself ; he is wearing an expensive looking suite which connotes success and wealth he is also wearing glasses which symbolise intellectuality and the expensive looking diamond earring is a symbolic nod to the theme of bling in r&b  . The camera angle is looking up at him which shows the importance of the artist however the artist is not breaking the fourth barrier and his face is away from the camera .The background in the picture is obscure but there is light coming from behind him which resembles the opening of a theatre curtain which conveys the fact that he is always in the glare of the media. Text and language plays a huge role in the album cover , The album name which is fortune is written in white and in varying fonts sizes and languages. The white blue colour contrast is symbolic of technology and modernity and the differing language conveys the artists ambitions of international recognition. The album name is written in an unknown  alphabet which can be seen to be some sort of futuristic glyphs conveying the imporance of technology and that the artist wants to be considered futuristic .

 The back cover of Chris browns album fortune continues with the theme of modernity and language which can be seen as the substitution of european numbering in place of chris browns future numbers .Another important aspect of the back cover is the way in which the artist is shown , the sex appeal is much higher in this photograph the artists clothes are tighter and he has his sleeves rolled up and he appears without his glasses. The position of the artist is also important he is facing more towards the camera and is looking far less formal than the front cover this suggests that there are two sides to chris brown , a slick and intellegent bussiness type and in contrast a more primal and less formal side .

Digipack analysis drake back cover

 The back cover is of much less importance in Drakes digipack , the theme of black and gold which denotes the duality of his life , the font and letter positioning are of little importance . and the artists record labels appear relatively small . The overall plainness of the back cover of the album is probably to draw more attention to the artist who is on the front cover.

Digipack Analysis Drake front cover

 This photo is the front cover of drakes album entitled take care , the picture has been rigorously organised to convey several key themes , the first and most obvious is the theme of success this is obvious from the amount of gold in the shot , The artist has allot of gold jewellery on he also has golden table pieces and is sitting in front of two expensive looking paintings. All of this misce en scene is deliberate and is indicative of the stars meteoric rise to fame . Although gold is the predominant colour in the picture it is seconded by black this contrast shows another key theme in the drake digipack and that is the negative aspect that his newly found fame has brought him.
Another important aspect of the picture is the artists demeanor he is looking down once again showing the down side to his lifestyle this is a very important theme in the album and is echoed in the lyrical content . The camera shot is a mid shot but the camera angle is neither high or low which says that although the artist is very rich he is no better than anyone else and that money has not made him a better or happier person.
The picture also contains some occultist symbolism which has become almost common place in R&B and rap  the symbol i am talking about is the golden owl which is a symbol said to be used by many secret societies such as the Illuminati although this may appear an obscure reference it is a gimmick widely used by artists of this type of whom jay z is the most prevalent.  

Beyonce music video Halo analysis

In the beginning the the word sound is emphasised as the sound in musical sound stops this is very interesting and is known as inter textuality a possible convention we could use in our song .

http://www.youtube.com/watch?v=bnVUHWCynig

The word halo is clearly addressed to the male character in the song .
The lyrics " I've got my angel now " are about relationships and is very relate able for the audience.
When she sings "its written all over your face" she looks at the face of the male actor this represents her seeing something that others do not signifying the intimacy of their relationship.
When singing the line " hit me like a ray of sun" it appears that she is thinking deeply as she is on her own, this gives a sense of introspection suggesting a powerful psychological impact upon meeting this man , the lyric also works  intertextualy as a beam of light hits her face whilst she sings this.
She appears at ease and relaxed with the man in this video which goes against the typically independent and fiercely feminist this shows that she is truly in love and comfortable around this man .  
The lyrics " surrounded by your embrace " she is hugged by the man and this lyric is made visual 

below is analysis of our chosen song lyrics

Interview results presentation

Below is a hyperlink which will take you to a prezi showing our survey results

http://prezi.com/hlbzprwvf7uz/edit/#3

Rhianna man down narrative

The video starts of with an opening sequence of a train station and in it Rhianna shoots a man , this immediatly identifies her as a villain , The next scene is her walking around a town she appears to be freindly and popular and conforms more to Vladimir Propps princess charachter , she is shown smiling and embracing children . The shot then changes to the artist looking upset with dim emotive lighting on a bed , and the lyrics explain her regret for the shooting , the subsequent shots show her throughout the day maintaining the princess role which carries on into the evening , where she is assaulted by what turns out to be the real villain of the story and on learning this rhianna turns from the princess into the hero defeating the villain.

drake statistics analysis

The demographics found on Quantcast for the artist Drake show us alot about who our target audience is; the first categorie assesed is gender the results showed an almost equal amount of male fans to female fans which is promising as it enables us to make our target audience unisex . The second catagorie was age the results of which were not atall suprising with 18-24 being by far the largest fanbase followed by 18 and under confirming that we are looking at a young adult target audience.The third catergorie was children and the results showed a similar number however there were slightly more fans without children.
The next catagorie was financial status , the most common group was also the poorest which we presume is more to do with the age of the listener than their class.
The education catergorie was interesting with substantionally more people without colledge education listening to drakes music. Finally the categorie dealing with race showed an overwhelming majority of african american fans . In light of this evidence our target audience are black men and women aged 18 - 24 who are childless and did not attend colledge or university.

birdy people help the people video analysis

The first shot is a panoramic shot of central London early in the morning , it works as an establishing shot and not only does it say that the video is shot in london it also introduces birdy as a british artist by including some of londons most famous landmarks canary warf , tower bridge as well as a iconic black cab . The shot is in black and white and signifies the sadness of the song , The second shot is an intorductory shot of the artist on a bus it is a close up and gives the impression of an everyday normal girl.This is followed by several matched cuts alternating between shots of London and the artist.Followed by a sustained close up of the artist . followed again by several shots of people including old men and possibly homeless people playing homage to the original video by the cherry ghosts . The footage of the old people signifies how much london and society as a whole has changed in one lifetime. The matched cuts continue and are now slow motion shots of busy london streets filled with the people the song is about. Diversity is a key feature in this video and it is carefully orchestrated to show the diversity of age , ethnicity , sexuality and ability and therefore highlighting the important message of unity that is the main point of the song.
http://www.youtube.com/watch?v=OmLNs6zQIHo

mumford and sons digipack analysis

Mumford and sons are another very interesting band when it comes to image , they invest all of there efforts into having an old fahioned rural look to go with there genre of music , as a contempory band this is very rare and is orchestrated to set them apart from the rest of the mainstream music industry and does just that , the dress choice is often so archaic that it takes on an almost fancy dress like quality . The setting is also important ; the shop they are standing in is a relatively old building once again conforming to the fact that there genre is a very old one and they also appear to be in an affluent area based on the clean streets well kept shops and architecture . The back cover continues the theme of age and affluence the pleasant well kept house is pictured in a very artistic fashion connoting the bands indie artistic credentials .

 the cover art of kid cudi's breakthrough album offers many incites to the type of music he makes and the image he tries to portray , The shot of the artists face is in profile and is intentionally looking away from the camera because it conveys a sense of isolation and detachment from reality that separates him from the mainstream rap movement . the fact that he is not central to the shot also shows that he wants the messages of his songs to be more important than his own image. His face is angled down which deonetes sadness a key feature as many of the songs are about  the death of his father when he was young . the moon takes up the most part of the front cover and is another denotion of isolation with the artist reffering to himself as the man on the moon to say he feels like he is from another planet . the writing is almost sci fi like and links in with the space theme . the sunglasses and perental advisory signs are also very important in this case as they portray the artist as edgy and is essential as many of his songs reffer to drug use.

The back of the album is also very interesting the art is a copy of the front done in simple monotone colours showing that the album has some very deep and dark content cover , it also copies the true nature of the moon having a dark side as it is the dark side of the album , the font is plain and provides contrast , but much more interestingly the track list is divided into five acts which shows that he sees his album as a way of telling a story and once again tries to break away from conventional rap by adding a dramatic addition to the album cover.