Digetic sound in music videos

Digetic sound is common at the start of R&B videos an example of this is the start of Miss me by drake , The first piece of digetic sound used is police sirens this is important as crime is a common subtext in R&B ,  the next peice of sound used is the sound of camera flashing showing that the artist has gained fame importance , there is then the sound of fireworks again denoting celebration and success , the final peice of digetic sound is the sound of a petrol bomb being thrown at a wall which signifies originality and independance.
http://www.youtube.com/watch?v=TRLSQDCkcaA

location

From researching R&B videos two common locations have become apparent , these are a large darkly lit room painted one colour to draw maximum attention to the artist and also run-down urban areas are a common location. When the video is displaying a narrative linear storyline the video is obviously dependant on the story.



 

R&B costume research

From our audience survey we have discovered that the aesthetic style preferred by our targeted audience is a rugged urban one , conventions of this fashion include hooded tops ,  tight fitting, t shirts, designer jumpers and expensive trainers below are some R&B artists whose look we wish to emulate.

  

Interview results presentation

Below is a hyperlink which will take you to a prezi showing our survey results

http://prezi.com/hlbzprwvf7uz/edit/#3

Interview question rethink

After reviewing my interview questions i have decided that the questions i had proposed would not have given us the relevant information we needed therefor i have re written the interview and it will go as follows.

Question 1 - how often do you listen to r&b
Question 2 - do you have a favourite r&b star
Question 3 - do you prefer a song about a journey to success
Question 4 -do you prefer a dressed up formal style or a rugged urban style
Question 5 - do you spend your spare money on cds or downloads
Question 6 - do you think an R&B video should be filmed in an urban or rural environent

youtube audience reasearch age

artist                       age group

Neyo                      18-24
Drake                     18-24
Justin Timberlake    18-24
Rhianna                  18-24
Beyonce                 18-24
Frank Ocean          18-24

From this data collection of contemporary R&B artists we can see that our target group falls completely in the 18-24 year range , backing up the data we received from quantshare and conclusivly finding our target audiences age.

Rhianna man down narrative

The video starts of with an opening sequence of a train station and in it Rhianna shoots a man , this immediatly identifies her as a villain , The next scene is her walking around a town she appears to be freindly and popular and conforms more to Vladimir Propps princess charachter , she is shown smiling and embracing children . The shot then changes to the artist looking upset with dim emotive lighting on a bed , and the lyrics explain her regret for the shooting , the subsequent shots show her throughout the day maintaining the princess role which carries on into the evening , where she is assaulted by what turns out to be the real villain of the story and on learning this rhianna turns from the princess into the hero defeating the villain.