Tuesday 23 October 2012

chris brown digipack analysis



The first thing to look at when analysing Chris browns front cover is the artist himself ; he is wearing an expensive looking suite which connotes success and wealth he is also wearing glasses which symbolise intellectuality and the expensive looking diamond earring is a symbolic nod to the theme of bling in r&b  . The camera angle is looking up at him which shows the importance of the artist however the artist is not breaking the fourth barrier and his face is away from the camera .The background in the picture is obscure but there is light coming from behind him which resembles the opening of a theatre curtain which conveys the fact that he is always in the glare of the media. Text and language plays a huge role in the album cover , The album name which is fortune is written in white and in varying fonts sizes and languages. The white blue colour contrast is symbolic of technology and modernity and the differing language conveys the artists ambitions of international recognition. The album name is written in an unknown  alphabet which can be seen to be some sort of futuristic glyphs conveying the imporance of technology and that the artist wants to be considered futuristic .

 The back cover of Chris browns album fortune continues with the theme of modernity and language which can be seen as the substitution of european numbering in place of chris browns future numbers .Another important aspect of the back cover is the way in which the artist is shown , the sex appeal is much higher in this photograph the artists clothes are tighter and he has his sleeves rolled up and he appears without his glasses. The position of the artist is also important he is facing more towards the camera and is looking far less formal than the front cover this suggests that there are two sides to chris brown , a slick and intellegent bussiness type and in contrast a more primal and less formal side .

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