Monday 22 October 2012

Digipack Analysis Drake front cover

 This photo is the front cover of drakes album entitled take care , the picture has been rigorously organised to convey several key themes , the first and most obvious is the theme of success this is obvious from the amount of gold in the shot , The artist has allot of gold jewellery on he also has golden table pieces and is sitting in front of two expensive looking paintings. All of this misce en scene is deliberate and is indicative of the stars meteoric rise to fame . Although gold is the predominant colour in the picture it is seconded by black this contrast shows another key theme in the drake digipack and that is the negative aspect that his newly found fame has brought him.
Another important aspect of the picture is the artists demeanor he is looking down once again showing the down side to his lifestyle this is a very important theme in the album and is echoed in the lyrical content . The camera shot is a mid shot but the camera angle is neither high or low which says that although the artist is very rich he is no better than anyone else and that money has not made him a better or happier person.
The picture also contains some occultist symbolism which has become almost common place in R&B and rap  the symbol i am talking about is the golden owl which is a symbol said to be used by many secret societies such as the Illuminati although this may appear an obscure reference it is a gimmick widely used by artists of this type of whom jay z is the most prevalent.  

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