youtube audience reasearch age

artist                       age group

Neyo                      18-24
Drake                     18-24
Justin Timberlake    18-24
Rhianna                  18-24
Beyonce                 18-24
Frank Ocean          18-24

From this data collection of contemporary R&B artists we can see that our target group falls completely in the 18-24 year range , backing up the data we received from quantshare and conclusivly finding our target audiences age.

Rhianna man down narrative

The video starts of with an opening sequence of a train station and in it Rhianna shoots a man , this immediatly identifies her as a villain , The next scene is her walking around a town she appears to be freindly and popular and conforms more to Vladimir Propps princess charachter , she is shown smiling and embracing children . The shot then changes to the artist looking upset with dim emotive lighting on a bed , and the lyrics explain her regret for the shooting , the subsequent shots show her throughout the day maintaining the princess role which carries on into the evening , where she is assaulted by what turns out to be the real villain of the story and on learning this rhianna turns from the princess into the hero defeating the villain.

interview questions

1
How regularly do you listen to R&B music ?
2
Do you have disposable income?
3
Would you spend said income on music?
4
Do you have a favourite R&B artist?
5
Do you have a favourite R&B song?
6
What would you expect to see from an R&B video ?
7
Do you prefer song about love or journeys to success
8
Do you prefer a smart dressed up style or a more rugged urban outfit

drake statistics analysis

The demographics found on Quantcast for the artist Drake show us alot about who our target audience is; the first categorie assesed is gender the results showed an almost equal amount of male fans to female fans which is promising as it enables us to make our target audience unisex . The second catagorie was age the results of which were not atall suprising with 18-24 being by far the largest fanbase followed by 18 and under confirming that we are looking at a young adult target audience.The third catergorie was children and the results showed a similar number however there were slightly more fans without children.
The next catagorie was financial status , the most common group was also the poorest which we presume is more to do with the age of the listener than their class.
The education catergorie was interesting with substantionally more people without colledge education listening to drakes music. Finally the categorie dealing with race showed an overwhelming majority of african american fans . In light of this evidence our target audience are black men and women aged 18 - 24 who are childless and did not attend colledge or university.

Drake statistics

To find statistics about a current R&B star we looked on surveyor website Quantcast.com Below are statistics about age , gender , financial status , race and education of drake listeners and fans , and also an index of how points are awarded ,

This compares audience composition of the site to the entire Internet population. The higher the index number, the more concentrated a site is in a particular demographic.
As an example, if a site indexes 100 for age 18-24, that means a given visitor to it is as likely to be 18-24 as any internet user chosen at random. An index of 200 means the visitor is twice as likely to be 18-24, 50 means half as likely, and so on.

	Male			98
	Female			102
	< 18			124
	18-24			190
	25-34			98
	35-44			82
	45-54			74
	55-64			58
	65+			42
	No Kids			108
	Has Kids			92
		internet average

index
	$0-50k			121
	$50-100k			83
	$100-150k			73
	$150k+			69
	No College			114
	College			94
	Grad School			72
	Caucasian			81
	African American			248
	Asian			105
	Hispanic			98
	Other			167

Conventions of R&B videos

After researching R&B videos i have found several themes and conventions . The first is the appearance of the artist , they are often pictured in smart clothes such as a shirt and suit trousers . There is often a very big emphasis on material wealth with shots of money jewellery and cars being commonplace .
Another convention is the ethnicity of the artist R&B has always been music performed mainly by the black community and most r&b singers are black or mixed race . Other conventions are an emphasis on dancing with the artist often dancing in the video of the songs .
Whilst R&B was originally a music enjoyed by a mainly black audience as its success has grown it has broken racial barriers and is now enjoyed by people of all races. The age group for contemporary R&B is a young audience 13-25 however more traditional rhythm and blues style is likely to be enjoyed by an older audience .

copy of permission email

As we wish to use the artist Joseph Somo's song it is essential we ask his permission below is a copy of the email.

Joseph
we are a high school media group from Essex , England and we have been tasked with making a music video for an unknown artist , after searching on sound cloud for several days we came across your work which we all loved , and we were hoping to use your touch the sky track in our project , would this be okay .
kind regards
Miles , Amelia and Jonny

Potential song choice

After a long search we have found an artist and song which we are happy with and willing to produce a video for , the artists name is joseph somo and the song is called touch the sky . Joseph somo is a r&b artist from austin texas and is very heavily involved in social media sites , a link to his facebook page and photgraphs of the artist are situated below .
https://www.facebook.com/JosephSoMoMusic

the xx

The xx have a very unique and interesting image ; they dress mostly in black , this is indicative of there melancholic style of performance but at the same time challenging certain steryotypes about black clothing as the music is incredibly soft and has very little in common with death metal , heavy rock or punk , although it could be argued that there is some gothic influence in style it is a alltogethr different .Another reason the xx choose to wear black is because the emphasis is not really on the band but on the storys and emotions of the songs ,and they wear black to emphasise this .
                                                     
The xx are a very emotive band and another huge part of there image is the idea of contrast , they have a joint lead of a boy and a girl and this gives a  rare and convincing impression of the same song being sung by a couple with contrasting views and emotions ; this can be seen clearly if one looks at there album art , the blackness of the artists clothes contrasted with vast flashes of colour and once again depicts the intensity of the subject matter.
                                    

The xx are often presented as an evolutionary band with a unique style unlike many of there indie counterparts they have ditched the check shirts and vintage denim for a much more minimalistic , artistic and profound style , where many indie bands videos more conventional ways of telling a story the xx puch boundaries for example there most recent released video consists solely of  an undisclosed liquid under a microscope
                              


There live performances echoe there modern and minimalist style , they do not have huge light displays or video screens behind them instead preffering to stay with the theme of contrast often performing in dim lighting with two illuminated white x's