Conventions of R&B videos

After researching R&B videos i have found several themes and conventions . The first is the appearance of the artist , they are often pictured in smart clothes such as a shirt and suit trousers . There is often a very big emphasis on material wealth with shots of money jewellery and cars being commonplace .
Another convention is the ethnicity of the artist R&B has always been music performed mainly by the black community and most r&b singers are black or mixed race . Other conventions are an emphasis on dancing with the artist often dancing in the video of the songs .
Whilst R&B was originally a music enjoyed by a mainly black audience as its success has grown it has broken racial barriers and is now enjoyed by people of all races. The age group for contemporary R&B is a young audience 13-25 however more traditional rhythm and blues style is likely to be enjoyed by an older audience .