Mumford and sons are another very interesting band when it comes to image , they invest all of there efforts into having an old fahioned rural look to go with there genre of music , as a contempory band this is very rare and is orchestrated to set them apart from the rest of the mainstream music industry and does just that , the dress choice is often so archaic that it takes on an almost fancy dress like quality . The setting is also important ; the shop they are standing in is a relatively old building once again conforming to the fact that there genre is a very old one and they also appear to be in an affluent area based on the clean streets well kept shops and architecture . The back cover continues the theme of age and affluence the pleasant well kept house is pictured in a very artistic fashion connoting the bands indie artistic credentials .
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